What’s with the title? Well the real story with this post is the influence of the internet from a media viewpoint.
Labor’s new website
An email went around today from George Wright who is the National Secretary of the Labor Party asking people to donate for a new website which he characterised as being “A bit like Labor’s own Crikey“. The justification given for the new site was this:
“You’ve told us you want more factual information about what Tony Abbott and his government are doing and you want the opportunity to have your say. You’ve told us that you can see the Labor message isn’t making it through the mainstream media and we have to produce our own news service.” (It was already highlighted in the original email)
“I agree. The catch is we don’t get the big corporate donations the Liberal Party gets and we need to hire someone experienced as an editor so we can do this properly. It’ll be their job to write useful, interesting articles for the site on issues like cuts to pensions and the Commission of Audit.”
And this: “There will be handy facts, interesting articles and video. It will be no nonsense and it won’t be filtered through the mainstream media.” (Click here to read the full email)
So it “won’t be filtered through the mainstream media” But will it be filtered through the Labor Party management to make sure any corruption issues are not published? Of course it will.
There is nothing wrong with political parties having their own sites pushing their own agenda but if the new Labor Party site tries to claim that it is independent news then it won’t last long and will do more bad than good for the party.
Why are the Labor Party going down this path? They need their own site with their own material which their supporters can use to link back to the stories and help drive the agenda on social media such as Facebook and Twitter etc. It is the power of the Internet that is driving Labor with this strategy.
Tony Abbott’s $11,000 breakfast
For a lazy $11,000 we can all have breakfast with Prime Minister Tony Abbott on Friday the 27th of June and then hang around and have afternoon tea with the ministerial chiefs of staff. So if you already had plans make sure you cancel them and I’ll see you there.
The article said “The Liberal party federal director, Brian Loughnane, has offered “business observers” a breakfast with the prime minister, Tony Abbott, and access to his ministers’ chiefs of staff for $11,000, at the same time as New South Wales Liberal party members face scrutiny in the Independent Commission Against Corruption over influence peddling.”
“The $11,000 price tag – including GST – is pitched just below the $12,000 threshold at which political donations have to be disclosed to the Australian Electoral Commission.”
And “In 2010, the Labor party cancelled a $5,500-a-head business fundraiser with then prime minister Julia Gillard due to the possibility it would become a “media spectacle”. (Click here to read more)
Will Tony Abbott and the Liberals go ahead with the $11,000 breakfast? I think it depends on what happens with the media, both the MSM and social media. If there is enough of a backlash I think the breakfast will be cancelled.
It is obviously not a good look for the Liberals and I suspect we will hear more about it but the thing is that the above story was not found by me in one of the major Australian media outlet sites. Why not I do not know but it is certainly newsworthy in the current environment and even though the Liberals have managed to dodge the Australian MSM so far on this one I have no doubt it will gather traction on social media and other sites.
The story was on the new Australian website, The Guardian – Australian Edition, for the English newspaper and website company The Guardian which is only a new player in the Australian market. A regular follower of this site sent me a message via Twitter with a link to the story and I have picked it up to run in this story. Why? It shows the mainstream media in this country being totally sidelined which is going to happen more and more in the future and put pressure on the MSM in Australia to lift their game otherwise they will not survive. It also shows how the online community are working together using social media to get the message out and help driving the agenda.
It does not matter whether you are setting up a site to push your political agenda or you think you have dodged the mainstream media on an embarrassing story there is nowhere to hide with the internet. As “Concerned Aussie” said in a comment in a pervious post “t read or trust the controlled news (eg C7, yahoo7) any more. eventually all the lies and liars will be outed.” That’s right, the “internet truth train” is coming and there is nowhere to hide.
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